This initiative centered on designing a series of impactful key visuals for NÜTRL Vodka Seltzer, a refreshingly delicious concoction composed of three simple ingredients: vodka, seltzer, and real juice. With a clear brand identity and target consumer in mind, the task was to create visuals that seamlessly integrated with diverse point-of-purchase displays and marketing collateral, catering to both on and off-premise accounts. NÜTRL's identity is exemplified by its simplicity and the distinctive umlaut garnish that sets it apart.

Visual Conceptualization: The core responsibility entailed conceptualizing visually striking designs that encapsulated the essence of NÜTRL Vodka Seltzer. These designs were tailored to harmonize seamlessly with various point-of-purchase displays and marketing collateral across both on and off-premise accounts.

Brand Identity Integration: A fundamental aspect was ensuring that the key visuals resonated harmoniously with NÜTRL's brand identity. This involved a deep understanding of the brand's persona, which allowed for the creation of visuals that authentically represented the product and its unique attributes.

The design initiative for NÜTRL Vodka Seltzer was rooted in a comprehensive comprehension of the brand's identity and the preferences of its target consumers. By crafting visually captivating key visuals, the project achieved a harmonious alignment with various point-of-purchase displays and marketing materials, catering to both on and off-premise accounts.

The project underscored the potency of design in reinforcing and expressing a brand's character. The resulting visuals captured the simplicity and distinctiveness of NÜTRL, effectively resonating with consumers and leaving a memorable impression. The umlaut garnish, a whimsical and memorable element, added a touch of playfulness that sets NÜTRL apart in a competitive market.