The undertaking centered on the "Tattoo of a Lifetime" campaign by Estrella Jalisco, conducted in collaboration with renowned tattoo artist Nikko Hurtado. The program granted a fortunate participant the chance to immortalize a cherished individual with a memorial tattoo.

As the production manager for the Tattoo of a Lifetime video shoot, the focal responsibility encompassed the capture of captivating photographs, poised to be strategically utilized across diverse social media platforms and marketing channels. Subsequent to the video's completion, the focus transitioned toward curating dynamic social media content, an imperative facet given the campaign's requisite for social media submission to participate in the contest.

Photography: A pivotal role involved the meticulous curation of compelling photographs during the Tattoo of a Lifetime video shoot. These visuals were intended to effectively resonate across varied social media platforms and marketing outlets, enhancing the campaign's visibility and engagement.

Strategic Content Design: Post video completion, the role shifted to crafting resonant social media content. This entailed designing content that aligned with the campaign's essence and objectives, accentuating its participation requirements and generating excitement.

The role of production manager for the Tattoo of a Lifetime campaign brought forth a well-rounded approach to managing visual content. The artful curation of photographs and subsequent creation of social media content substantially contributed to the campaign's resonance and success. This initiative showcased the significance of strategic content management in amplifying the reach and impact of a campaign. By seamlessly blending engaging visuals and pertinent messaging, the project exemplified the potency of a holistic approach to visual content creation and dissemination.