Between 2 Rides
Graphic Design
Agency: The Many
Art Director, Max Hendren
Creative Director, AJ Rivvers
Copywriter, Bryan Wong
MADE FOR AUTO ENTHUSIASTS
The series was hosted by builder/racer/actress Emelia Hartford and featured 7x top-tier creator talents (23.9M combined followers) and their modified rides - each one representing eBay’s most business-imperative communities. Crafted for audience retention, episodes paired creators with inventive challenges, showcasing eBay's pivotal impact on builds.
This is eBay 'Between 2 Rides,' a 5-episode YouTube series that proved the undeniable difference the right parts and accessories can make from head-to-head trials between modded and stock rides, cementing eBay as the trusted community leader for auto enthusiasts. In partnership with the most influential automotive creators and taking cues from the best automotive YouTube content, the series captivated the community, set new benchmarks with over 1MM hours watched and grew the channel 222K+ subscribers - catapulting eBay from #6 to the #1 most followed channel in the category.
Storytelling Made for YouTube
Drawing inspiration from best-in-class creator content, entire episode structures were meticulously orchestrated to engage viewers within the critical first 30-60-90 seconds using adrenaline-fueled sequences that teased the upcoming challenge, ensuring a must-watch experience right from the jump.
